ITHACA, N.Y. -- Max Ginsberg '18 returns to Cornell as assistant basketball coach, it was announced today by Brian Earl, the Robert E. Gallagher '44 Head Coach of Basketball. Ginsberg spent the last three seasons at Holy Cross.

"We are extremely excited to welcome Max back to the Cornell program," Earl said. "During his time as a manager he demonstrated all the attributes of a future coach. He is a hard and intelligent worker, he developed a strong rapport with our players, and added valuable basketball input. It is great to welcome him home as the newest addition to our staff."

Ginsberg spent the last two seasons as director of basketball operations under Coach Brett Nelson after one year as the team's video coordinator under Coach Bill Carmody. His primary responsibilities included coordinating recruiting efforts, summer camps and day-to-day office duties, in addition to serving as the team's travel and video coordinator.

"I couldn't be more excited to be back in Ithaca and back with Coach Earl. Coach Earl has had a huge impact on the way I think and see the game and I'm ready to get to work with him, his staff and our players," Ginsberg said. "It has always been a dream of mine to come back and coach at my alma mater and I'm grateful for this opportunity."

In 2020-21, Ginsberg helped the Crusaders more than double their Patriot League win total from the previous season. Holy Cross placed two players on the All-Patriot League teams and another on the Patriot League All-Rookie team.

Ginsberg spent four years with the Big Red men's basketball program as an undergraduate, working with head coaches Bill Courtney and Brian Earl. He served as the assistant to the director of basketball operations during the 2017-18 season, where he assisted with practice plans, scouting reports, film editing and travel arrangements. Ginsberg also spent three years as the team's head student manager. In addition, he was the director of the Cornell summer basketball camp in 2017, while working as a coach at summer camps for Holy Cross and UCLA.

A 2018 graduate with a degree in Policy Analysis and Management, Ginsberg went on to receive his master's degree in Communication Management from the University of Southern California in 2019.